Girls Intelligence Agency - The GIA
If you have ever been to the mall with your “tween girl” (ages between 8- and a teen) you will know that they like to buy things. Whether it be nail polish or a new CD, feeling like they are older, in control and part of the bigger world is what they are striving for. To fit in and be cool.
Well, if we know this, so do the companies and marketers. It is a $300 billion industry. Well, no one knows it better than my guest today, Laura Groppe, Founder and CEO of Girls Intelligence Agency (www.giaheadquarters.com) she markets to girls where they talk and cozy up the most: At slumber parties.
Have you heard of GIA? I am sure you have. They have been profiled on 60 Minutes (to watch go to www.girlsintelligenceagency.com) and CBS Morning Show and other places. The girls become Secret Agents and bring on the products for others to droll over or hate - Like this idea? I do, though I know there are pros and cons, but as my guest will tell you today - selling to kids is nothing new. Listen and join me today to learn more about GIA and its Secret Agents Tweens.
Listen on air or online at www.wtbq.com and learn how to make good choices ~
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